Privacy policy

Last updated: September 14, 2026

1. Who we are
This Privacy Policy applies to florencebymillsbeauty.com (the “Site”). The Site is operated by Give Back Beauty LLC, 8 The Green, Suite #4220, Dover, DE 19901, USA (“Give Back Beauty”, “we”, “us”, or “our”).
Questions or requests about this policy may be sent to privacy@givebackbeauty.com.

The Site provides brand and product information and directs visitors to authorised retailers. It is not an e-commerce store: the Site does not provide checkout, payment processing, order fulfilment, customer accounts or direct sales.

2. What information we collect
Depending on how you use the Site and the choices you make, we may collect:
• device and usage information, such as IP address, browser type, operating system, approximate location derived from IP, pages viewed, links clicked, referring URL, date and time;
• information you provide when contacting us, such as name, email address and the contents of your message;
• cookie identifiers and similar online identifiers used for analytics or advertising, where permitted by your cookie choices.

3. How we use information
We use personal information to operate and secure the Site; answer communications; understand Site performance; improve content and user experience; measure campaigns; and show or measure advertising where you have permitted this.
Where required by applicable law, we rely on consent for non-essential analytics and marketing technologies. We may otherwise process information where necessary for our legitimate interests in operating, securing and improving the Site, or to comply with legal obligations.

4. Cookies and choice
We use strictly necessary cookies to operate the Site. We use analytics, marketing and personalisation technologies only according to the choices made in the Site’s cookie banner. You can change or withdraw your choices at any time through “Cookie preferences” in the Site footer.

Our current consent-controlled tools may include Shopify Customer Privacy, Google Analytics 4, Google Ads, Meta Pixel, Attentive, Gorgias, Okendo and Instafeed. These providers may use cookies or similar technologies only as permitted by your choices and applicable law.

5. Sharing
We may share personal information with service providers that help us host and operate the Site, manage communications, provide analytics and advertising, or provide embedded social content. These may include Shopify, Google, Meta, Attentive, Gorgias, Okendo and Instafeed. We may also disclose information where required by law or to protect our rights, users or the Site.

Some providers may process information outside your country of residence. Where required, we use appropriate safeguards for international transfers.

6. Retention
We retain information only for as long as reasonably necessary for the purposes described in this policy, including to meet legal, accounting or reporting requirements. Retention periods vary according to the type of information and the context in which it was collected.

7. Your privacy rights
Depending on where you live, you may have rights to request access to, correction or deletion of personal information, to object to or restrict certain processing, to withdraw consent, and to receive a portable copy of information. You may also have the right to complain to your local data protection authority.
To exercise a right, email privacy@givebackbeauty.com. We may need to verify your identity before responding.

For EEA visitors, our EU representative is Give Back Beauty S.r.l., Corso Italia 13, 20122 Milan, Italy, VAT number 10129060967. The representative appointment details remain subject to confirmation by Give Back Beauty and its legal team.

8. US state privacy disclosures
If applicable US state law grants you additional privacy rights, you may contact us at privacy@givebackbeauty.com to make a request. We do not sell personal information for money. Where a law treats certain cookie-based advertising activity as a sale, sharing or targeted advertising, you can exercise your choice through Cookie preferences.

9. Canada
Canadian residents may contact privacy@givebackbeauty.com to request access to or correction of their personal information or to ask questions about our privacy practices.

10. Children
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. A parent or guardian who believes a child has provided personal information may contact us at privacy@givebackbeauty.com. The treatment of teenagers and any age-gating requirements are subject to review by Give Back Beauty and its legal team.

11. Shopify
The Site is powered by Shopify. Shopify processes certain information to provide and improve its services. More information is available in Shopify’s Consumer Privacy Policy at https://privacy.shopify.com/en.

12. Changes to this policy
We may update this policy from time to time. We will post the updated version on this page and revise the “Last updated” date.