being wild is about choosing our own journey

a new fragrance to celebrate being wildly, authentically, you.

Always Clean, Vegan and Cruelty Free

New Arrivals

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Hydrate With Flo Kit
LIMITED EDITION

Hydrate With Flo Kit

$67.00

exclusive hydration set

Rated 5.0 out of 5
Based on 294 reviews
Wildly Me Eau De Toilette
NEW

Wildly Me Eau De Toilette

$24.00 - $65.00

floral with earthy base notes

Rated 4.9 out of 5
Based on 382 reviews

True To Hue pH Adjusting Lip and Cheek Balm 

$18.00

self-adjusting lip & cheek balm

Rated 4.9 out of 5
Based on 279 reviews

Floating Under the Eyes Depuffing Gel Pads

$36.00

depuffing under-eye pads

Rated 4.9 out of 5
Based on 176 reviews
Ava's Mini & Mighty Essentials Kit
NEW

Ava's Mini & Mighty Essentials Kit

$39.00

mini's of our flo faves

Rated 4.9 out of 5
Based on 93 reviews
Eye Candy Eyeshadow Sticks
NEW

Eye Candy Eyeshadow Sticks

$14.00

creamy eyeshadow

Rated 5.0 out of 5
Based on 118 reviews

Clear The Way Clarifying Mud Mask 

$22.00

charcoal mud mask

Rated 4.9 out of 5
Based on 184 reviews

Get Glossed Lip Gloss

$15.00

non-sticky nourishing lip gloss

Rated 4.8 out of 5
Based on 839 reviews
7 Shades Available
The It Curl Eyelash Curler
NEW

The It Curl Eyelash Curler

$15.00

limited edition lash curler

Rated 5.0 out of 5
Based on 102 reviews

Look Alive Brightening Eye Cream

$22.00

brightening eye cream

Rated 4.9 out of 5
Based on 192 reviews

Surfing Under the Eyes Hydrating Treatment Gel Pads

$23.00

super charged treatment

Rated 5.0 out of 5
Based on 202 reviews

Mane Character Vibes Hydrating Hair Mask

$20.00

up to 10x softer hair

Rated 4.9 out of 5
Based on 194 reviews

Dreamy Drops Hydrating Serum

$25.00

lightweight hydrating serum

Rated 4.9 out of 5
Based on 286 reviews

Spot a Spot Acne Patches

$15.00

spot treatment

Rated 4.8 out of 5
Based on 465 reviews

Swimming Under The Eyes Brightening Gel Pads

$36.00

brightening under-eye pads

Rated 4.9 out of 5
Based on 1135 reviews

Clear The Way Clarifying Face Wash

$20.00

foaming clarifying cleanser

Rated 4.9 out of 5
Based on 328 reviews

Dreamy Dew Oil-Free Moisturizer

$13.00 - $18.00

oil-free lightweight cream

Rated 4.8 out of 5
Based on 1462 reviews

Glow Yeah Hydrating Lip Oil

$16.00

hydrating vegan lip oil

Rated 4.7 out of 5
Based on 1417 reviews
Cheeky Pop Blush Sticks
NEW

Cheeky Pop Blush Sticks

$18.00

multi-use blush sticks

Rated 4.9 out of 5
Based on 54 reviews
Flo Face Brushes
NEW

Flo Face Brushes

$18.00 - $21.00

everyday makeup brushes

Rated 5.0 out of 5
Based on 14 reviews

Oh Whale! Tinted Lip Balm

$14.00

moisturizing lip balm

Rated 4.9 out of 5
Based on 657 reviews
5 Shades Available

Clean Magic Face Wash

$13.00 - $18.00

creamy balancing face wash

Rated 4.9 out of 5
Based on 1727 reviews

Dreamy Drops Clarifying Serum

$25.00

lightweight clarifying serum

Rated 5.0 out of 5
Based on 176 reviews
Skincare Besties Set Vol. 3
NEW

Skincare Besties Set Vol. 3

$120.00

your skin’s bff

Rated 5.0 out of 5
Based on 80 reviews

Tinted Glow Yeah Lip Oil

$16.00

pH adjusting vegan lip oil

Rated 4.8 out of 5
Based on 307 reviews

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proven ingredients that make us feel good from head to toe - cleans also means we strive to care for the planet.

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