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Dermatologist Recommended

Spot a Spot Acne Patches

$15.00

spot treatment

Rated 4.8 out of 5
Based on 484 reviews

True To Hue pH Adjusting Lip & Cheek Balm 

$18.00

self-adjusting lip & cheek balm

Rated 4.9 out of 5
Based on 298 reviews

Clean Magic Face Wash

$13.00 - $18.00

creamy balancing face wash

Rated 4.9 out of 5
Based on 1744 reviews

Dreamy Dew Oil-Free Moisturizer

$13.00 - $18.00

oil-free lightweight cream

Rated 4.8 out of 5
Based on 1475 reviews

Surfing Under the Eyes Hydrating Treatment Gel Pads

$23.00

super charged treatment

Rated 5.0 out of 5
Based on 207 reviews

Floating Under the Eyes Depuffing Gel Pads

$36.00

depuffing under-eye pads

Rated 4.9 out of 5
Based on 179 reviews

Swimming Under The Eyes Brightening Gel Pads

$36.00

brightening under-eye pads

Rated 4.9 out of 5
Based on 1141 reviews

Glow Yeah Hydrating Lip Oil

$16.00

hydrating vegan lip oil

Rated 4.7 out of 5
Based on 1427 reviews

Tinted Glow Yeah Lip Oil

$16.00

pH adjusting vegan lip oil

Rated 4.8 out of 5
Based on 322 reviews

Get That Grime Face Scrub

$18.00

exfoliating face scrub

Rated 4.8 out of 5
Based on 888 reviews
Hydrate With Flo Kit
LIMITED EDITION

Hydrate With Flo Kit

$67.00

exclusive hydration set

Rated 5.0 out of 5
Based on 307 reviews

Get Glossed Lip Gloss

$15.00

non-sticky nourishing lip gloss

Rated 4.8 out of 5
Based on 850 reviews
7 Shades Available
Mills Fuzzy Tote Bag
New
limited edition

Mills Fuzzy Tote Bag

$30.00

limited edition tote bag

Rated 5.0 out of 5
Based on 51 reviews
Spot A Spot Acne Clearing Treatment Serum
new

Spot A Spot Acne Clearing Treatment Serum

$25.00

acne clearing treatment

Rated 4.9 out of 5
Based on 36 reviews
Spot A Spot Exfoliating Acne Solution
new

Spot A Spot Exfoliating Acne Solution

$26.00

exfoliating acne solution

Rated 4.9 out of 5
Based on 27 reviews
Pore Power To You Deep Cleansing Pore Strips
new

Pore Power To You Deep Cleansing Pore Strips

$17.00

chin & nose pore strips

Rated 4.9 out of 5
Based on 27 reviews
Reusable Bamboo Cotton Rounds 
new

Reusable Bamboo Cotton Rounds 

$18.00

reusable cotton rounds

Rated 5.0 out of 5
Based on 14 reviews
Wildly Me Gift Set
NEW
limited edition

Wildly Me Gift Set

$50.00

limited edition gift set

Rated 4.8 out of 5
Based on 59 reviews
Wildly Me Bag
NEW
limited edition

Wildly Me Bag

$20.00

limited edition bag

Rated 5.0 out of 5
Based on 15 reviews
Wildly Me Stickers
NEW
limited edition

Wildly Me Stickers

$5.00

limited edition sticker sheet

Rated 5.0 out of 5
Based on 17 reviews
Wildly Me Eau De Toilette
NEW

Wildly Me Eau De Toilette

$24.00 - $65.00

floral with earthy base notes

Rated 4.9 out of 5
Based on 419 reviews

Zero Chill Face Mist

$16.00

rose-infused calming spray

Rated 4.9 out of 5
Based on 1847 reviews
Cheeky Pop Blush Sticks
NEW

Cheeky Pop Blush Sticks

$18.00

multi-use blush sticks

Rated 4.9 out of 5
Based on 57 reviews
Mind Over Matte-r Oil Blotting Stick
NEW

Mind Over Matte-r Oil Blotting Stick

$19.00

oil blotting stick

Rated 4.9 out of 5
Based on 28 reviews
Flo Face Brushes
NEW

Flo Face Brushes

$18.00 - $21.00

everyday makeup brushes

Rated 5.0 out of 5
Based on 15 reviews
Flo Pencil Pouch
limited edition

Flo Pencil Pouch

$19.00

limited edition pencil pouch

Rated 5.0 out of 5
Based on 62 reviews

Up A Notch Volumizing Mascara

$16.00

high-impact mascara

Rated 5.0 out of 5
Based on 134 reviews

The It Curl Eyelash Curler

$15.00

limited edition lash curler

Rated 5.0 out of 5
Based on 105 reviews

Eye Candy Eyeshadow Sticks

$14.00

creamy eyeshadow

Rated 5.0 out of 5
Based on 121 reviews

Eyeshadow Brush Set

$14.00

set of 3 vegan eyeshadow brushes

Rated 4.8 out of 5
Based on 42 reviews

On Your Mark Dot & Line Dual-Ended Liquid Eyeliner

$16.00

dual black eyeliner

Rated 5.0 out of 5
Based on 49 reviews

Built to Lash Lengthening Mascara

$16.00

lengthening vegan mascara

Rated 4.7 out of 5
Based on 716 reviews

See Ya Later! Bi-Phase Eye Makeup Remover

$16.00

eye makeup remover

Rated 5.0 out of 5
Based on 86 reviews

Mind Glowing Peel Off Mask

$24.00

detoxifying mask

Rated 4.9 out of 5
Based on 2087 reviews

Low-Key Calming Peel Off Mask

$24.00

calming face mask

Rated 4.8 out of 5
Based on 333 reviews
Ava's Mini & Mighty Essentials Kit
NEW

Ava's Mini & Mighty Essentials Kit

$39.00

mini's of our flo faves

Rated 4.9 out of 5
Based on 104 reviews
Skincare Besties Set Vol. 3
online exclusive

Skincare Besties Set Vol. 3

$120.00

your skin’s bff

Rated 5.0 out of 5
Based on 79 reviews

Sunny Skies Facial Moisturizer Broad Spectrum SPF 30 Sunscreen

$26.00

broad-spectrum sunscreen

Rated 4.9 out of 5
Based on 109 reviews

Plump to It! Hydrating Facial Moisturizer

$24.00

lightweight hydration

Rated 5.0 out of 5
Based on 206 reviews

Dreamy Drops Hydrating Serum

$25.00

lightweight hydrating serum

Rated 4.9 out of 5
Based on 294 reviews

Clear The Way Clarifying Mud Mask 

$23.00

charcoal mud mask

Rated 4.9 out of 5
Based on 190 reviews

Dreamy Drops Clarifying Niacinamide Serum

$25.00

lightweight clarifying serum

Rated 5.0 out of 5
Based on 184 reviews

Episode 2: Clear the Way Clarifying Toner

$19.00

daily clarifying toner

Rated 4.8 out of 5
Based on 286 reviews

Clear The Way Clarifying Face Wash

$20.00

foaming clarifying cleanser

Rated 4.9 out of 5
Based on 336 reviews

Happy Days Skincare Set Vol. 1

$38.00

daily skincare routine

Rated 4.9 out of 5
Based on 55 reviews

Happy Days Skincare Set Vol. 2

$38.00

daily spf skincare routine

Rated 5.0 out of 5
Based on 76 reviews

Tint N Tame Eyebrow Pencil

$16.00

Rated 4.9 out of 5
Based on 163 reviews
5 Shades Available

Look Alive Brightening Eye Cream

$22.00

brightening eye cream

Rated 4.9 out of 5
Based on 196 reviews

Silicone Face Mask Brush

$12.00

face mask applicator

Rated 5.0 out of 5
Based on 45 reviews

Feed Your Soul Love U a Latte Coffee Glow Mask

$23.00

multi-tasking mask

Rated 4.9 out of 5
Based on 308 reviews

Feed Your Soul Berry in Love Pore Mask

$23.00

pore refining mask

Rated 4.8 out of 5
Based on 466 reviews

Pout Party Coffee Lip Scrub

$17.00

exfoliating sugar scrub

Rated 4.9 out of 5
Based on 152 reviews

Hit Snooze Lip Mask

$17.00

moisturizing jelly lip mask

Rated 4.9 out of 5
Based on 458 reviews

Oh Whale! Clear Lip Balm

$14.00

jelly lip balm

Rated 4.8 out of 5
Based on 446 reviews

Oh Whale! Tinted Lip Balm

$14.00

moisturizing lip balm

Rated 4.9 out of 5
Based on 669 reviews
5 Shades Available

Magic Micellar Cleansing Gel

$14.00

makeup removing gel cleanser

Rated 4.7 out of 5
Based on 454 reviews

Mane Character Vibes Hydrating Hair Mask

$20.00

up to 10x softer hair

Rated 4.9 out of 5
Based on 201 reviews

No Drama Hair Detangling Spray

$20.00

up to 10x smoother hair

Rated 4.9 out of 5
Based on 137 reviews

Tint N Tame Clear Brow Gel

$16.00

sculpting brow gel

Rated 4.9 out of 5
Based on 22 reviews

You Matte-r Mattifying Setting Powder

$18.00

pressed powder

Rated 4.8 out of 5
Based on 99 reviews

Call it Even Color-Correcting Powder

$18.00

baked pressed powder

Rated 4.9 out of 5
Based on 93 reviews

Self-Reflecting Highlighter

$17.00

multi-tasking highlighter stick

Rated 4.9 out of 5
Based on 138 reviews
3 Shades Available

Out of this Whirled Marble Bronzer

$16.00

marbelized bronzers

Rated 4.9 out of 5
Based on 143 reviews
2 Shades Available

Cloud Setter Eyebrow Styling Wax

$16.00

Rated 4.7 out of 5
Based on 62 reviews

What's My Line? Longwear Eyeliner

$16.00

longwear gel eyeliner

Rated 4.7 out of 5
Based on 134 reviews
5 Shades Available

Mark My Words Lip Liner

$12.00

available in 4 long-lasting shades

Rated 4.8 out of 5
Based on 68 reviews
4 Shades Available

Be a VIP Velvet Liquid Lipstick

$16.00

available in 8 shades

Rated 4.9 out of 5
Based on 157 reviews
9 Shades Available

Claw Hair Clip Set

$14.00

2 pack hair clip

Rated 4.9 out of 5
Based on 73 reviews

Whale Hand Mirror

$25.00

multi-functional hand mirror

Rated 5.0 out of 5
Based on 65 reviews

Mirror Magic Illuminating Body Moisturizer

$22.00

coconut vanilla body lotion

Rated 4.8 out of 5
Based on 363 reviews
Mills Golden Sparkle Bag
30% Off

Mills Golden Sparkle Bag

$13.30  $19.00

limited edition bag

Rated 5.0 out of 5
Based on 601 reviews

Purple Eye Mask

$12.00

purple sleep eye mask

Rated 4.8 out of 5
Based on 81 reviews

Hit Reset Moisturizing Mask Pearls

$32.00

moisturizing mask treatment

Rated 4.8 out of 5
Based on 201 reviews
Purple Cloud Bag
50% Off

Purple Cloud Bag

$9.50  $19.00

bestselling fuzzy cloud bag

Rated 4.9 out of 5
Based on 156 reviews

Florence Gift Bag

$6.00

reusable gift bag

Rated 4.8 out of 5
Based on 316 reviews
Convertible Crossbody Bag
50% Off

Convertible Crossbody Bag

$14.00  $28.00

adjustable crossbody bag

Rated 4.8 out of 5
Based on 149 reviews

Episode 1: Brighten Up Brightening Toner

$19.00

daily brightening toner

Rated 4.9 out of 5
Based on 186 reviews

Lily Jasmine Zero Chill Face Mist

$16.00

lily-jasmine infused calming spray

Rated 4.8 out of 5
Based on 367 reviews
Flo Stickers
50% Off
limited edition

Flo Stickers

$2.50  $5.00

limited edition sticker sheet

Rated 5.0 out of 5
Based on 49 reviews

Work It Pout Plumping Lip Gloss

$15.00

natural plumping ingredients

Rated 4.8 out of 5
Based on 118 reviews
2 Shades Available

Wide Tooth Shower Comb

$8.00

lightweight hair comb

Rated 4.9 out of 5
Based on 65 reviews

Scrunchie Set

$10.00

2 pack scrunchies

Rated 4.9 out of 5
Based on 82 reviews

Skincare Headband

$18.00

purple fuzzy headband

Rated 4.9 out of 5
Based on 163 reviews
All Eyes On You Face & Body Gems
limited edition

All Eyes On You Face & Body Gems

$14.00

limited edition gems

Rated 5.0 out of 5
Based on 37 reviews
Tint N Tame Brow Gel
50% Off

Tint N Tame Brow Gel

$8.00  $16.00

sculpting brow gel

Rated 4.6 out of 5
Based on 439 reviews
5 Shades Available
See You Never Concealer
50% Off

See You Never Concealer

$8.00  $16.00

light-coverage concealer with caffeine

Rated 4.7 out of 5
Based on 915 reviews
20 Shades Available
Like a Light Skin Tint
50% Off

Like a Light Skin Tint

$9.00  $18.00

lightweight tinted moisturizer

Rated 4.4 out of 5
Based on 686 reviews
20 Shades Available
Frosty Night Liquid Eyeshadow
30% Off
NEW

Frosty Night Liquid Eyeshadow

$13.30  $19.00

limited edition iridescent eyeshadow

Rated 4.9 out of 5
Based on 21 reviews
Let It Glow Peel Off Mask
30% Off
NEW

Let It Glow Peel Off Mask

$16.80  $24.00

limited edition glow mask

Rated 5.0 out of 5
Based on 18 reviews
Flo Enamel Pins
30% Off
NEW

Flo Enamel Pins

$8.40  $12.00

limited edition pins

Rated 5.0 out of 5
Based on 9 reviews
Cheek Me Later Cream Blush
50% Off

Cheek Me Later Cream Blush

$7.00  $14.00

cream-to-powder blush

Rated 4.8 out of 5
Based on 866 reviews
7 Shades Available