How to Apply Face Serum?

August 09, 2022

Millie Bobby Brown putting on face serum

That little bottle of a liquid that you have seen just about every skincare influencer use on your feed is called serum (AKA magic in a bottle!).  

Face serums have become all the rage now, and this is no surprise as they can change the skincare game for all of us, no matter your skin type! There is a high-quality serum that can address a multitude of skin concerns. Whether that be hydration, clarifying/decongesting pores or smoother skin, etc. you can find one formulated just for you!  

Don’t worry; we know how confusing skincare can be, it can feel like every other day there’s something new to look into. We’ve done the research and are here to break it down. Here’s all you need to know about facial serums and how they can reveal your happiest skin yet!

What Is a Facial Serum?

If you feel like your skincare routine lacks something and aren’t quite sure how to level up your skin game, face serums might be that missing magic!

Active ingredients like hyaluronic acid, salicylic acid, and niacinamide give your skin a dose of serious TLC. Some ingredients will help hydrate while others will exfoliate, allowing your skin to respond to what it’s craving.

Face serum bottle and dropper

What Do Face Serums Do For Your Face?

The right ingredients will only nourish and enhance our beautiful faces. Our beautiful faces are all different, meaning that everyone’s skin has different needs! The first step to uncovering the perfect skincare routine for you is figuring out your skin type.

Clarifying vs Hydrating Serum Infographic by Florence by Mills

Dry Skin

You’ll know you have naturally dry skin if the minute you run out of moisturizer, you start to feel tight and flaky. Your skin isn’t properly hydrated and it needs some longer-lasting attention.

Fear not, there is a way to help hydrate your skin. One answer is serums. In the best facial serums, you’ll find specific ingredients known for replenishing your hydration levels. Hyaluronic acid is a wonderful source of moisture that can relieve any dryness.

Keep up with the consistent application and these key ingredients will work to hydrate your face. At Florence, we formulated our Dreamy Drops Hydrating Serum with these ingredients (and more) to help soak your skin in dreamy goodness!

Oily Skin 

If blotting paper is your best friend or if no amount of powder can keep your makeup matte, then you probably have oily skin.

Oily skin is often characterized by the feeling of greasiness and the appearance of shine, usually in the T-zone. Oily skin might mean that you have larger pores and are more prone to breakouts.

How do face serums help our friends with oily skin? We found that an ingredient like niacinamide would be perfect for someone with oily skin. Niacinamide can improve excess oil production which, in turn, reduces the appearance of pores too!

Florence’s Dreamy Drops Clarifying Serum contains willow bark extract, a derivative of salicylic acid that works to gently exfoliate your skin and help unclog pores!

Combination Skin 

Combination skin, as it sounds, can be dry in some areas while experiencing oiliness in others. Combination skin can be hard to tackle, but, luckily, there are ways that you can please every side of you! 

For this type of skin type, you want to focus on ingredients that won’t irritate your skin too much. As mentioned before, hyaluronic acid is a super-star ingredient and perfect for people with combination skin as it draws moisture into the skin. 

Remember! Keeping your face hydrated should always be a top priority, as a dehydrated face will produce more oil to compensate for the hydration it’s missing! 

Sensitive Skin 

Sensitive skin is something anyone can have regardless of their skin type. You probably have sensitive skin if you often experience red and irritated skin after using certain skincare products. 

Dealing with sensitive skin can be a little tricky as there can be a lot of trial and error to find out what ingredients and products make your skin happy. To stay safe, start by using gentle ingredients such as niacinamide. Niacinamide is a powerful ingredient and rock star at reducing redness and inflammation; it smooths and brightens skin at the same time!

Facial Serum for Everyone!

 Everyone can benefit from a thoughtfully formulated facial serum. In Florence's Dreamy Drops, you’ll find:

  • Hyaluronic acid: A naturally occurring substance throughout our body that draws in moisture from the air to help maintain the hydration on our face. 
  • Fruit extracts: Watermelon, apple, and lentil extracts will double up on bringing you all the moisture possible! 
  • Meadowfoam Seed Oil: A lightweight oil to ensure that your skin is adequately hydrated and not overproducing oils! (See, oils aren’t scary!)

With the right ingredients, we can all use face serums to our advantage; they’re a product that’s totally worth adding to anyone’s skincare routine.

Girl putting on face serum

How to Correctly Apply Face Serum?

Unfortunately, you can’t speed up the results of serum by applying loads of it onto your face so you definitely want to make sure you are applying it when necessary and using the correct amount. 

When Should You Apply a Serum?

Some serums can be applied both morning and night, while others are better applied only once daily. Here’s how you can know the difference:

Hydrating ingredients can generally be used twice a day, and our skin LOVES hydration!

Exfoliating ingredients, like salicylic acid, should be used at night and only as often as your skin can handle. Only chemical exfoliants like AHAs (not BHA) make our skin more sensitive, especially to the sun, so make sure you are using them only once a day and only during your nighttime routine! 

How Much Serum Should You Use?

Usually, your product will tell you the recommended amount you should use to see the desired results. 

Typically, this is about 1-3 drops of the serum but always read the “How to Use” part of your product before starting the application!

One Extra Step Gives Your Skin Extra Love!

Of course, a serum would be just one part of your skincare routine, however, for some people, it can be a very crucial step. Once you know the benefits of a serum, it can be hard to go back. Learning which serum is best for you can take your skincare routine to all new heights! 

So, now that you know about these magical little bottles, and what powers lie inside them, you can go about finding the perfect serum for you and your skin! 

Good luck, and have fun uncovering the magic! :)

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