Built to Lash Lengthening Mascara
mobile-only
Built to Lash Lengthening Mascara
Built to Lash Lengthening Mascara
Built to Lash Lengthening Mascara
Built to Lash Lengthening Mascara
built to lash mascara gif
Built to Lash Lengthening Mascara
mobile-only
Built to Lash Lengthening Mascara
Built to Lash Lengthening Mascara
Built to Lash Lengthening Mascara
Built to Lash Lengthening Mascara
built to lash mascara gif

Built to Lash Lengthening Mascara

Rated 4.7 out of 5
Based on 715 reviews

lengthening vegan mascara

$16.00

Always Clean, Vegan and Cruelty Free

A lengthening mascara for lashes that will look *almost* too lush to be real. Features plant-based ingredients like bayberry and rose wax, plus an all-in-one brush for buildable lifting and lengthening. Super-black mineral pigments make the most of every little lash. No flakes. No smudges. No, really!!

Comb through lashes— one coat, two coats, or three.

The It Curl Eyelash Curler

The It Curl Eyelash Curler

$15.00 USD

limited edition lash curler

  • Vegan Rose Wax: A lash-conditioning plant wax that curls and coats as it lengthens lashes.
  • Bayberry Fruit Wax: A planet-friendly plant wax that keeps lashes in place.
  • Mineral Pigments: The source of that super-black color that makes your eyes shine.


Water (Aqua/Eau), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Stearic Acid, Propanediol, Palmitic Acid, Myrica Cerifera (Bayberry) Fruit Wax, Caprylyl Glycol, Rosa Centifolia Flower Wax, Rosa Damascena Flower Wax, Aminomethyl Propanol, Phenoxyethanol, Galactoarabinan, Hydroxyethylcellulose, Hexylene Glycol, Arachidic Acid, Myristic Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Iron Oxides (CI 77499)

Why Mills Loves It

“When I use this mascara I love that I can immediately see its lengthening effects. I also love that this is a plant based product so I know I am putting good ingredients on my lashes.”
XOXO Mills

Customer Reviews

we say yes to...

Vitamins, antioxidants, botanicals, and other clean ingredients. We create safe products that really work and are designed to make you feel good. No parabens, sulfates, animal testing or animal by-products, ever!