MADE WITH LOVE BY MILLS
florence by mills is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named Florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life.

DEFINING BEAUTY ON OUR OWN TERMS
florence by mills is a clean beauty brand for Gen Z by Gen Z. Our products are designed to enhance natural beauty, spark creativity, and embrace every phase of who you are. Rooted in self-expression, individuality, and empowerment, we celebrate the freedom to be unapologetically yourself and define beauty on your own terms. No rules. No struggle toward perfection. No boring beauty standards.
WE KEEP IT CLEAN
Clean means saying “no” to ingredients that are believed to be unsafe for us and/or the environment, animal testing, and animal by-products. Clean means saying “yes” to proven ingredients that make us feel good from head to toe. Clean also means we strive to care for the planet.